• Home
  • Guidance and Support Tools
  • Ball-Based Sports Gear
  • Sport Apparel
  • Post-Workout Body Care
  • Sell razors to ladies

  • 2023-06-24 19:28:55
  • Razor has always been regarded as a man's patent. Anyone who sells razors to ladies will inevitably be considered whimsical and incredible. This razor has captured the American market in one fell swoop.
  • Razor has always been regarded as a man's patent. Anyone who sells razors to ladies will inevitably be considered whimsical and incredible. This razor has captured the American market in one fell swoop.

    After conducting a thorough survey of the US market, Shaddock found that among the more than 80 million women over the age of 30 in the US, 65 million need to shave their legs and armpit hair regularly to maintain a good image. Of these women, 23 million use men's razors of any type, which alone cost over $75 million. There is no doubt that this market has huge potential. But in fact, no one developed this market at the time. Gillette keenly grasped this market gap, attacked decisively, carefully organized technical forces, and created a razor that met the needs of women.

    According to the characteristics of women's skin and women's usage habits, Gillette's design concept for women's razors is good flexibility, exquisite design, fashionable and beautiful. Although the head part of this women's razor is the same as that of men's razors, it uses a single-use double-layer blade. It is convenient for women to use. The most striking thing is that there is also an elegant and chic daisy pattern printed on the handle.

    This Lady Daisy razor has been warmly welcomed by female consumers due to its exquisite and unique shape, safety and convenience when it first came into the market. In order to win a larger market share, Gillette deliberately chose "not hurting the jade legs" as the advertising theme according to the psychological characteristics of women to highlight the safety of new products. At the same time, a low-price strategy was adopted to win the "heart" of female consumers with the price advantage of "less than 50 cents each".

    Under the careful design and planning of Shaddock Company, the "Daisy" razor became an instant hit and was sold out by thousands of women, and quickly sold well in the United States, becoming one of the most popular commodities for women in the United States. Make a fortune. The secret of Gillette's success lies in the courage to break conventional thinking and firmly grasp the thinking gaps that are ignored by other peers, so as to achieve great success in impossible market fields.

  • Data Source: fanmshop.com
Popular Blog Articles
Explore our blog articles featuring engaging content on trending news, insightful opinions, and inspiring stories. Stay up-to-date with the latest.
    • Comparing Shavers: 2023 Fan.M Sho...
      • 2023-07-23 19:03:28
    • Enhancing Physical Fitness and Re...
      • 2024-03-20 17:09:05
    • How to use women's shaver
      • 2023-06-24 20:03:10
    • The Ultimate Guide to Grooming Yo...
      • 2023-08-04 13:52:13
  • Product Quality Guarantee
  • All Products Free Shipping
  • After-sales Service Guarantee
  • Money Back Guarantee